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Traditional Marketing Is Dead

 Marketing, Traditional Marketing Is Dead  Comments Off on Traditional Marketing Is Dead
Aug 142012
 

Traditional Marketing Is Dead

Traditional Marketing: By Bill Lee  |   August 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.

First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.

Second, CEOs have lost all patience. In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can’t be linked to actual firm equity or any other recognized financial metric.

 

 http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html

Tom McDonald’s comments:

To learn more about the new  buying process and what you need to support it, click here

Tom

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ons will add value for you, your organization and/or your clients, Affinity/Resale Opportunities, and/or Collaborative Efforts, Please Contact:

Tom McDonald, [email protected]; 608-788-5144; Skype: tsmw5752

Traditional Marketing, McDonald Sales and Marketing, LLC