Jun 242011

Learning Content Is Not Your Job Any More: The Effect of Convergence

Learning Content: By Rick Wilson, June 21, 2011, Learning Solutions Magazine

“Self-expression is the new online entertainment. People don’t want to just be consumers of learning content. They want to be participants in creating content.”

There are two new rules for professionals with responsibilities in the generation and production of content for knowledge acquisition.

Rule One: You are no longer in the business of learning content development and delivery.

Rule Two: You are in the business of bringing dexterity to your content.

I am pretty satisfied that most of you are already aware of the convergence between “learning content” and all other “content” in your organization. Some of you may be wrestling with what the move means to your organization, while others of you may be undertaking innovations or changes in your learning technology to accommodate the change. And, for those of you who are new to this viewpoint, or who want to argue it, humor me and just read along anyway.

learning content


Related Learning Content Information:



Learning Optimized, Behavior Changed, Performance Advanced

My deliverables to you are: (I) Improved Learning Outcomes and Increased Competence; a. Retention to fluency (95% vs. 28%), b. Behavior change through accountable reinforcement, c. Improved application, d. Advanced individual performance and e. Advanced organization performance.

You will ensure that every person reaches true mastery* in the shortest amount of time. Mastery* produces people who have the adaptive reasoning skills required to effectively apply knowledge to new situations.

*Mastery is required where appropriate information application is critical to achieve a desired outcome; For example, Education: K-12, Higher, Corporate, Government; Medical; Medical Continuing Medical Education – Performance Improvement; Safety; Sales Performance; Aviation; Military; Individual Certifications and Individual Continuing Education.

McDonald Sales and Marketing, LLC, Specialties:

Appropriate Application;   Behavior Change;  eLearning;   Employee Selection and Employee Development;   Human Capital Management;  Individual Performance Improvement;  Learning Performance Improvement;   Learning Retention and Reinforcement Improvement;   Organization Performance Improvement;   Workforce Development and Productivity;  Verbal Skills Simulation and Reinforcement;   Sales Performance Improvement;   Web-Based (SaaS/Cloud) Solutions

To Discuss how these Solutions will add value for you, your organization and/or your clients, Affinity/Resale Opportunities, and/or Collaborative Efforts, Please Contact:

Tom McDonald, tsm@centurytel.net; 608-788-5144; Skype: tsmw5752

learning content, McDonald Sales and Marketing, LLC