Aug 042012

Sales Coach: Understanding Five Types of Sales Coaches

Sales Coach: By Steve W. Martin  |  July 25, 2012

Salespeople know they need a constant, accurate source of information that reveals the internal machinations of a potential customer’s selection process. These “coaches” are individuals who provide accurate information about the sales cycle and competition. Salespeople sometimes believe they have a coach when, in reality, they don’t. Heavy hitters (truly great salespeople) know they have a coach when the person not only provides them with accurate information, but also helps them by fighting for their cause. A true coach will represent and promote a salesperson’s solution to his colleagues and, even better, to senior executive leadership.

There are five different types of coaches, who bring varying degrees of value to a salesperson:

(1) Frenemy:

sales coach

Tom McDonald’s Comments:

This ‘sales coach’ is also referred to as an internal sales, sales initiative, advocate.

Ideally, the “guide” is your best internal, sales advocate.



To Discuss how these Solutions will add value for you, your organization and/or your clients, Affinity/Resale Opportunities, and/or Collaborative Efforts, Please Contact:

Tom McDonald,; 608-788-5144; Skype: tsmw5752

sales coach, McDonald Sales and Marketing, LLC