Sales Training Tip #404: Why Do CEOs Buy?
Sales Training: By Mark Hunter, 08/02/11, TheSalesHunter.com
If you are wondering what drives a CEOâs decision to buy, I can guarantee you it is expectation, not price.
I should really be saying something like, âWhy CEOs donât buy anything.â That is the real sales training tip.
You see, CEOs donât buy â they only invest. In fact, that is what all companies do. They invest in outcomes, rather than buying âstuff.â
http://thesaleshunter.com/sales-training-tip-404-why-do-ceos-buy/
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