Sales Training Tip #404: Why Do CEOs Buy?

Sales Training: By Mark Hunter, 08/02/11, TheSalesHunter.com

If you are wondering what drives a CEO’s decision to buy, I can guarantee you it is expectation, not price.

I should really be saying something like, “Why CEOs don’t buy anything.” That is the real sales training tip.

You see, CEOs don’t buy — they only invest. In fact, that is what all companies do. They invest in outcomes, rather than buying “stuff.”

http://thesaleshunter.com/sales-training-tip-404-why-do-ceos-buy/

==================================================================

To Discuss how these Solutions will add value for you, your organization and/or your clients, Affinity/Resale Opportunities, and/or Collaborative Efforts, Please Contact:

Tom McDonald, tsm@centurytel.net; 608-788-5144; Skype: tsmw5752