Mobile Solutions for Recruiting and Admissions Staff

By Tom McDonald, Marketing Consultant, N2N Services, Mobile Solutions and Professional Services

Over the last ten years, with the proliferation and engagement in the internet as well as mobile technology, there has been a dramatic change in the student college search experience.

Students have flocked to the internet as their primary tool for researching colleges

Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA®  (National Research Center for College & University Admissions) conducted a survey of nearly 2,300 college-bound high school students regarding the use of  mobile devices to search for colleges

Here are some statistics, from 2000+ students polled:

• More than half (52 percent) of those students who said they used a mobile device at least once per week reported visiting a college’s mobile site
• Forty-nine percent of students said that their experience on a mobile site strengthened their perception of the campus
• 47 percent of students said that they would return to a school’s mobile site

Note our comparison graphic of traditional paper based inquiry forms vs. the mobile recruiter (Where are you currently positioned?):