Marketing Mistakes that Sales People Make
Marketing Mistakes: By Gary Coleshill, 051912
#1 assuming people actually want your product:
Assuming that your clients actually want and need your products and service can be an exercise in optimism, and futility.
Just because you may offer a one-of-a-kind service, does not mean that people want it!
You are going to lose money trying to market and sell a product that no one wants.
You must prove to yourself that your clients really want what you are offering by first finding out they
really want and need.
So do research, conduct surveys, send out questionnaires etc.
Test, test, and test again
#2 Making an inconsistent effort:
One of the biggest challenges of businesses is consistent marketing.
So commit to setting aside a minimum amount of time each day where you will engage in marketing activities.
Commit to a Marketing plan for every day of the week and stick to it.
#3 Being a Jack of all Trades by offering too many products & services:
You have to be clear with yourself about what you do in order to be clear with your target market about what you do.
Are you a jack of all trades or do you offer a specialty service or product?
Instead of marketing all of your services, try marketing just a few of them.
Offer your most appealing product first in order to get your foot in the door, and build a relationship with the client.
Once you have done that then you can start offering your other goods, and services.
#4 Not having a consistent look and message to your marketing:
Everything must integrate, and match and convey a consistent message, look, and feel.
So go back, recheck your website, business cards, e mail templates, brochures, and your social media
platforms, like Linkedin, Facebook, and even Twitter and make sure that your message, and
look is consistent.
#5 Not having an elevator speech:
Everyone needs a 30 second elevator speech that describes exactly what you do, and more importantly how it benefits the client in 30 seconds or less.
If you don`t have one, write one today.
Once it’s finished put it on every piece of marketing material that you have, and use it all of the time.
http://us2.campaign-archive1.com/?u=284b399e48c060f27c039f6b9&id=d8686f51b1&e=cb8a368835
Related Marketing Mistakes, Sales Performance and Learning Performance Improvement Information:
Sales Performance Improvement: Interactive Decision Engine
- Sales Presentation Toolset
- Improve retention of your message by up to 38%
- Reduce the time taken to explain complex issues by up to 40%.
- Advance participant persuasion by as much as 43%
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- Achieve your goal up to 67% of the time vs. 33%..A 100% Increase!
- Sales Performance Improvement: Seven Tools
(VI). Set More New B2B Sales Appointments:
- Historical Competency Improvement of: 596%
- Historical Training ROI of: 1148%
- For every Training Dollar ‘Loaned’…There is a Client Return of $11.48
- (Completely Based on The Clients Sales Numbers…Pre and Post Training)
Sales Performance Improvement: Learning Roleplay and Transfer:
- More Stimulation per Minute of Study
- 300% Improvement in Retained Learning per Hour of Study
- 11% less study time, 22% less test time, and 95% higher test scores
- “Management reported a 300% increase in sales, within a 6-month period after training”
- “Management reported negotiated contracts that earned the company an extra two million dollars in profit per negotiator over the previous year”.
Sales Performance Improvement: Employee Selection and Employee Development:
- Increase productivity and sales from 20 to 60+%
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Sales Performance Improvement: Integrating Sales Training and Sales Implementation:
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Strategic Performance Improvement Consulting:
- Oversaw learning measurement-training evaluation strategy for the 18 Department of Defense Intelligence (DoD) Colleges
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- Implemented BOA’s first-ever comprehensive measurement strategy around its learning programs based on business impact, adoption and penetration, critical feedback, and an approach to using benchmarking to compare results.
- Invented and championed Technology Assisted Sampling Tool for Evaluation (TASTE), an innovative tool to enhance productivity
Personalized Learning Technology:
- More Stimulation per Minute of Study
- 300% Improvement in Retained Learning per Hour of Study
- 11% less study time, 22% less test time, and 95% higher test scores
What is an Intelligent Tutoring System?
- More Stimulation per Minute of Study
- 300% Improvement in Retained Learning per Hour of Study
- 11% less study time, 22% less test time, and 95% higher test scores
- Including…How Long does it take to change a Habit?
- Why does Blended Learning Advance Individual Learning and Individual Learning Transfer (Application)?
- What is learning Technology and Why does it Advance Learning in a Teacher Facilitated, Blended Learning Environment?
Two Models for Educational Technology
- One to Many
- One to One
- Which Approach is Research Validated to Advance Individual Learning?
Education and Accelerated Learning:
- What is Accelerated Learning and Why does it work?
- Why is Learning Important?
How to Transfer Training (Learning):
- What does it take to Transfer Learning and why is Learning Transfer Important?
The New Learning Model with Supporting Research Validation:
- More Stimulation per Minute of Study
- 300% Improvement in Retained Learning per Hour of Study
- 11% less study time, 22% less test time, and 95% higher test scores
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Learning Optimized, Behavior Changed, Performance Advanced
My deliverables to you are: (I) Improved Learning Outcomes and Increased Competence; a. Retention to fluency (95% vs. 28%), b. Behavior change through accountable reinforcement, c. Improved application, d. Advanced individual performance and e. Advanced organization performance.
You will ensure that every person reaches true mastery* in the shortest amount of time. Mastery* produces people who have the adaptive reasoning skills required to effectively apply knowledge to new situations.
*Mastery is required where appropriate information application is critical to achieve a desired outcome; For example, Education: K-12, Higher, Corporate, Government; Medical; Medical Continuing Medical Education – Performance Improvement; Safety; Sales Performance; Aviation; Military; Individual Certifications and Individual Continuing Education.
McDonald Sales and Marketing, LLC, Specialties:
Appropriate Application; Behavior Change; eLearning; Employee Selection and Employee Development; Human Capital Management; Individual Performance Improvement; Learning Performance Improvement; Learning Retention and Reinforcement Improvement; Organization Performance Improvement; Workforce Development and Productivity; Verbal Skills Simulation and Reinforcement; Sales Performance Improvement; Web-Based (SaaS/Cloud) Solutions
To Discuss how these Solutions will add value for you, your organization and/or your clients, Affinity/Resale Opportunities, and/or Collaborative Efforts, Please Contact:
Tom McDonald, tsm@centurytel.net; 608-788-5144; Skype: tsmw5752
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