Mobile Solutions for Recruiting and Admissions Staff
Over the last ten years, with the proliferation and engagement in the internet as well as mobile technology, there has been a dramatic change in the student college search experience.
Students have flocked to the internet as their primary tool for researching colleges
Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA® (National Research Center for College & University Admissions) conducted a survey of nearly 2,300 college-bound high school students regarding the use of mobile devices to search for colleges
- More than half (52 percent) of those students who said they used a mobile device at least once per week reported visiting a college’s mobile site
- Forty-nine percent of students said that their experience on a mobile site strengthened their perception of the campus
- 47 percent of students said that they would return to a school’s mobile site
Note our comparison graphic of traditional paper based inquiry forms vs. the mobile recruiter (Where are you currently positioned?):