Mar 142011

McDonald Sales and Marketing, LLC

Monthly Newsletter, Issue 1, 03/11/11

Knowing that you are overwhemingly busy, my monthly newsletter will include one strategic, individual performance improvement, topic.

I am very  interested in your feedback; If you find value in my newsletter;  How I can add additional value for you.

My business deliverables to you are listed below the subscription form. Thank You, Tom


Newsletter, Issue 1, 03/11/11

“Learning Technologies”; How You Make Training (Learning) Stick 

Our Critical Information Challenge; The Forgetting Curve: 

At the end of two weeks, participants in a critical training event, with no ongoing information reinforcement, will recall 28% of the information.

Supplement that critical training event with web based software, teaching technology, intelligent systems, that provide individual reinforcement, over time, with sleep in between and the recall jumps to 95%!  The individual retention rate skyrockets, behavior change takes place and individual performance is advanced.

Our First Collective Goal:

To ensure that every person reaches true mastery in the shortest amount of time. Mastery produces people who have the adaptive reasoning skills required to effectively apply knowledge to new situations . This ensures that we remember things and apply them correctly.

Our Second Collective Goal:

(I) Bettered Learning; a. Retention to fluency (95% vs. 28%), b. Behavior change through accountable reinforcement, c. Improved application, d. Advanced individual performance and e. Advanced organization performance

With critical information, where there is a desired/required strategic outcome, there are two necessary steps to achieve information mastery:

Step 1:

This is usually accomplished through a lecture, a power point presentation, a word document, an instructional video or an audio presentation. This is the first step to achieve mastery.

Step 2:

This is much more challenging:

We all understand that to reach our second collective goal, above, we need individual reinforcement over time.

This traditionally, is not part of the training, or is shifted to the participant, or the participant’s manager, with mixed success.

Enter Learning Performance Improvement Technology:

STUDY SESSIONS (Patented Process: Stimulates Memory reactivation & locks information into long term memory)

  • Open ended or fill-in-the-blank questions
    • Each question includes a hint and an explanation
    • Outside Tutor help is available through a simple click
  • Self-Grading
    • No negative reinforcement of wrong answers
  • Rating of learning questions by degree of difficulty
    • Resulting in customized spacing of learners questions, in this and future study sessions (pacing goal is longest distance between questions and study sessions)

(a)           Level 1 Questions: Reinforce the facts

(b)          Level 2 Questions: Simulation, Scenario and Application based, that use the knowledge

By using this unique, proven, individual reinforcement methodology, over time, individual mastery is ensured. This allows individual behavior change, appropriate information application and individual performance improvement, which directly results in organization performance improvement.


To Discuss how these Solutions will add value for you, your organization and/or your clients, Affinity/Resale Opportunities, and/or Collaborative Efforts, Please Contact:

Tom McDonald,; 608-788-5144; Skype: tsmw5752